About FibraHotel
With 85 hotels in its portfolio, Concentradora Fibra Hotelera Mexicana SA de CV (FibraHotel) is a hospitality real estate investment trust focused on the acquisition, ownership, development, and leasing of business class hotels in Mexico.
Business type: GRESB Real Estate Manager
Reporting Region: Mexico
AuM: USD 1 billion
Use of GRESB: GRESB Real Estate Assessment
Sustainability in Focus
FibraHotel’s sustainability approach seeks to balance profitability, socioeconomic development, and environmental stewardship. Using GRESB insights to guide strategy and decision making, its objectives include:
- Certifying 100% of its hotels under internationally recognized sustainability standards by 2027 (including Green Key, LEED, and EDGE, among others)
- Reducing energy and emissions intensity through a structured energy transition plan and targeted efficiency retrofits
- Sourcing 20% of the portfolio’s total energy consumption from renewable sources by 2027
From Compliance to Strategic Value Creation
FibraHotel began its journey with GRESB in 2019 to formalize sustainability disclosure and demonstrate robust governance and environmental risk management to capital markets. Since then, its motivation has evolved from compliance to strategic value creation. Today, the company leverages GRESB results as core drivers of financial resilience and long-term value.
GRESB’s global coverage enables FibraHotel to evaluate its progress against leading peers in Mexico and beyond across key topics such as energy efficiency, emissions intensity, water management, and governance practices. High-level insights help FibraHotel prioritize the actions with the greatest impact at the portfolio level, while granular indicator-level metrics inform best practices across the company’s hotel operators. GRESB results also help validate the impact of asset-specific initiatives such as retrofit investments.
GRESB is no longer just a reporting tool, it has become a core driver of how we manage operational performance, allocate capital, and future-proof our portfolio against climate and market transitions,” Aranza Enríquez
Sustainability Manager at FibraHotel
Sustainability as a Competitive Edge in Mexico’s Hotel Sector
FibraHotel’s sustainability strategy is shaped by the challenges in Mexico’s hotel sector. Tourism seasonality, energy and water supply constraints in high-growth or climate-vulnerable regions, and complex Scope 3 emissions tracking all require proactive management.
In response, the company has turned these challenges into opportunities for a stronger sustainability focus. Efficiency retrofits, renewable energy, and smart resource management programs drive cost savings and environmental progress, while sustainability certifications are increasingly valued by guests and institutional investors.
Recent regulatory developments—notably the introduction of Mexico’s Sustainability Reporting Standards (NIS) in 2025 and the Mexican Sustainable Taxonomy in 2023—further strengthen the business case for sustainability in the Mexican market.
Building on this growing momentum, FibraHotel has integrated sustainability certification criteria into its acquisition, renovation, and asset management processes. With 91% of its hotels now certified under schemes such as Green Key, LEED, EDGE, among others—and 100% targeted by 2027—sustainability has become a defining marker of asset quality for the company.
Futureproofing Through Climate Risk Analysis
FibraHotel recognizes that mitigating climate risks is essential to ensuring the long-term performance of its real estate portfolio. Every asset is assessed for exposure to both physical risks—such as flooding, hurricanes, heat stress, and water scarcity—and transition risks including evolving carbon regulation, energy market volatility, and reputational considerations. Hotels with higher risk profiles undergo enhanced due diligence and targeted mitigation or adaptive infrastructure measures before acquisition or major renovation.
Resilience measures such as elevated mechanical systems, improved stormwater infrastructure, and backup energy capabilities are incorporated into asset-level CapEx programs. Climate risk findings are regularly reviewed by the company’s risk and ESG committees to prioritize and sequence resilience initiatives across the portfolio.
“By integrating climate resilience into governance, capital allocation, and operator engagement, we strengthen FibraHotel’s ability to operate effectively under a range of future climate scenarios,” said Enríquez. “Combined with our renewable energy investments and certification program, this approach reinforces long-term asset value, operational continuity, and investor confidence.”
Reflecting its long-term approach to value creation, FibraHotel’s multi-year participation in GRESB underscores its commitment to sustainability leadership within the sector. By leveraging GRESB insights, the company maintains alignment with global investor expectations and regulatory developments while strengthening its brand and commercial performance.